jmeier

Personal Information

Full Name

John H. Meier, Jr.

Bio

John H Meier, Jr. is a businessman and independent scholar with an
eclectic career history including business management, import export
development, medical research, and real estate. He is the founder and
president of the W.A. Deacon Literary Foundation. Meier is known in
academic circles as a leading expert on the Governor General's Literary
Awards. He has given lectures on the awards across Canada and extensive
interviews in print, on television, and on the CBC Radio.

Affiliation

Independent Scholar

Country

Canada

Case studies by John H. Meier, Jr.

Case study :

The Governor General’s Literary Awards

The Governor General’s Literary Awards (GGs) have evolved over the years to become Canada’s premier book awards. This case study explores the history of the awards, their importance to publishers, how winners’ books are marketed, and the effect of the awards on book sales.