Historical Perspectives on Canadian Publishing
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Historical Perspectives on Canadian Publishing
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Themes

  • Publishing Houses and the Periodical Press
  • People in Publishing
  • Authors and Their Publishers
  • The Business of Publishing
  • Production (Design, Illustration, Technology)
  • Publishing and Canadian Identity
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Home > The Business of Publishing (Theme)

Memo from Advertising, Publicity & Promotion (McClelland & Stewart) to Jack McClelland (McClelland & Stewart), 15 September 1972

In: Publishers’ Catalogues and a Chariot on Yonge Street: Marketing Canadian Books (Case Study)
CP00138.jpg
  • Description
  • Citation
  • Subject
  • Rights and Contributing Institution
  • Technical

Description

Full Title: 
Memo from Advertising, Publicity & Promotion (McClelland & Stewart) to Jack McClelland (McClelland & Stewart), 15 September 1972
Creator: 
McClelland & Stewart
Case Study: 
Publishers’ Catalogues and a Chariot on Yonge Street: Marketing Canadian Books
Date: 
15 September 1972
Place: 
Toronto, Ont.
Material Type: 
memorandum
Era: 
1918-1980

Citation

Contributor: 
McMaster University
Collection/Fonds: 

McClelland & Stewart Ltd. fonds

Box: 
9
File: 
12
Call No.: 
McClelland & Stewart, Series A, JGM - Correspondence

Subject

Subject: 
Berton, Pierre, 1920-2004
Subject: 
McClelland & Stewart
Subject: 
Authors and publishers
Subject: 
McClelland & Stewart -- Imprints

Rights and Contributing Institution

Rights: 
Copyright, McClelland & Stewart: McMaster University owns the rights to the archival copy of the digital image in TIFF format.
Contributing Institution: 
McMaster University Libraries

Technical

Dimensions: 
22 x 10 cm
Language: 
eng
Identifier: 
CP00138
Type: 
image
Format: 
jpg
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Related Information

Theme

  • The Business of Publishing

Case Study

  • 'Publishers’ Catalogues and a Chariot on Yonge Street: Marketing Canadian Books'

Creator

  • McClelland & Stewart

Era

  • 1918-1980

Subject

  • Authors and publishers
  • Berton, Pierre, 1920-2004
  • McClelland & Stewart
  • McClelland & Stewart -- Imprints

Contributing Institution

  • McMaster University Libraries

Collection/Fonds

  • McClelland & Stewart Ltd. fonds

Date

  • 15 September 1972

Place

  • Toronto, Ont.

Material Type

  • memorandum

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