canpubDescriptionFull Title: Promotional items for The great railway, illustrated; written and edited by Pierre Berton Description: Wooden box of memorabilia used as promotional material for Pierre Berton's The Great Railway Illustrated (1972) - includes mustache wax, poker deck, stereoscopic card, cigar, can of Buffalo Meat (pemmican), small bottle of champagne, cut plug tobacco, and list of contents "Some Memoirs of a Vanished Age." Creator: McClelland & StewartCase Study: Publishers’ Catalogues and a Chariot on Yonge Street: Marketing Canadian BooksRoyalties and the Rails: Pierre Berton’s Railway BooksDate: [1972]Place: Toronto, Ont.Material Type: realiaEra: 1918-1980 CitationContributor: McMaster UniversityCollection/Fonds: Jack McClelland fonds Call No.: Jack McClelland fonds, Second accrualBox: Box 40, Other SubjectSubject: Authors and publishers Rights and Contributing InstitutionRights: Copyright: McClelland & Stewart. McMaster University owns the rights to the archival copy of the digital image in TIFF format.Contributing Institution: McMaster University Libraries TechnicalDimensions: 10 x 19 cmLanguage: engIdentifier: CP00173Type: imageFormat: jpg